Delivering a Live Studio Experience for Australia’s Leading Media Conference

The Challenge

Waldron Smith engaged Microhire to deliver full technical and creative production for Screen Forever, Australia’s leading media and entertainment conference. With a media-savvy audience, the event needed to feel like a live broadcast, combining precision AV with TV studio showcraft.

The Solution

Microhire delivered a complete technical and creative solution, including:

  • Studio-Style Stage Design
    • Created a custom TV studio-inspired set for the main plenary room
    • Integrated an on-stage interview lounge for informal panel discussions
    • Used LED panels to introduce colour, motion, and pattern throughout the set
  • Vision and Presentation Management
    • Mixed live camera feeds and presentation content to the screen in real time
    • Designed a digital backdrop that served as an evolving visual layer behind each session
    • Networked all rooms and managed speaker presentations across multiple spaces
  • Awards Dinner Styling
    • Provided creative concepting and full styling for the gala dinner
    • Delivered seamless transitions from conference format to celebration atmosphere
  • Production and Show Management
    • Managed full technical services from setup and rehearsals through to operation and pack-down
    • Ensured content and camera execution aligned with the live show theme

The Results

  • Delivered a polished, broadcast-style experience that matched the expectations of a media-savvy audience
  • Created a flexible, TV-ready set that supported keynotes, panels and live interviews
  • Designed and executed a dynamic, multi-room event that elevated both business sessions and celebrations

Need a creative AV partner who understands the expectations of high-profile media audiences? We’ll help you bring the screen to life.