Powering Australia’s Leading Tech Expo with Full-Scale AV Delivery

The Challenge

Hannover Fairs Australia engaged Microhire to deliver full technical production for the CeBIT Conference & Exhibition, including a three-day conference, opening awards ceremony and AV support for over 600 exhibition stands.

The brief called for a custom stage design that reflected the event’s focus on cutting-edge technology while meeting all venue compliance requirements at the Sydney Convention and Exhibition Centre.

The Solution

Microhire delivered a complete production solution across all event components, including:

Custom Stage Design and Construction
  • Built a branded set that integrated lighting, LED displays, and presenter support
  • Designed the layout to accommodate up to ten speakers on stage at once
  • Balanced technical needs with strict venue safety and installation guidelines
AV Integration and Show Control
  • Provided full audio and lighting for keynote sessions, awards and daily presentations
  • Enabled live-to-screen camera feeds for international and local speakers
  • Managed content remotely and in real time across multiple sessions and venues
Exhibition Support
  • Delivered AV services across 600 exhibitor stands, including screens, sound, and technical integration
  • Coordinated setup and ongoing support across the exhibition floor
Production Crew
  • Supplied a 16-person technical team to manage delivery across the full three-day program
  • Ensured all requirements were delivered on schedule and with precision

The Results

  • Successfully delivered a complex, large-scale conference and exhibition across multiple zones
  • Provided a custom-designed main stage that met both creative and compliance requirements
  • Delivered clear, high-impact visuals and lighting that received positive feedback from the client
  • Supported seamless content delivery for presenters, including international and government speakers

Need a technical partner who can deliver high-performance staging and AV across exhibitions, keynotes and multi-day conferences? We’re here to make it happen.