Driving Innovation at a Premier Aerospace and Defence Event

The Challenge

The Avalon Australian International Airshow is the Southern Hemisphere’s largest aerospace and defence event, spanning six days and attracting thousands of visitors, exhibitors, and global defence leaders. As a trusted production partner, Microhire was tasked with delivering reliable, high-impact AV and technical support across a vast multi-zone environment, while also debuting new technologies to showcase innovation in action.

Amid a record-breaking showcase featuring 902 exhibitors and welcoming more than 200,000 visitors, Microhire was engaged to support over 100 AV activations, each requiring precise coordination, rapid delivery, and consistent technical excellence.

The Solution

Microhire managed and delivered over 100 AV activations across the six-day event, including:

Conference and Meeting Spaces
  • Complete technical fit-outs of multiple conference rooms, exhibitor briefing units (EBUs), studios, and chalets.
  • Delivered consistent presentation quality for live panels, briefing,s and executive meetings.
Exhibition AV Solutions
  • Supplied a broad range of AV technologies for exhibitor stands, including large-format LED displays, LCD screens, audio systems, and interactive touch solutions.
  • Ensured seamless integration of each stand’s tech with the broader venue infrastructure.
Technology Debuts
  • Launched Microhire’s new transparent OLED touchscreen kiosks to industry audiences.
  • Showcased brand-new 43” touch kiosks as part of an innovation-forward event footprint.
Technical Coordination at Scale
  • Managed logistics, equipment, and crew across an expansive event site.
  • Delivered each activation on time, with dedicated on-site support and rapid response for any adjustments.

The Results

  • Over 100 AV projects delivered across six days without disruption.
  • Supported strong industry engagement during the Trade Days, with over 60,000 attendees
  • Positive reception for Microhire’s new display technologies among exhibitors and attendees.
  • The event received outstanding feedback from organisers, exhibitors, and Defence stakeholders
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Need a technical partner who can deliver at scale, under pressure, and across complex environments? We’re ready when you are.