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Conference & Events AV

At Microhire, we provide the latest advancements in audio-visual and digital technology to power seamless and engaging events.

Exhibition Technology

Create engaging, high-impact brand statements with cutting-edge display solutions, interactive touchpoints, and custom booth integrations.

Production IT Hire

With a full suite of IT hire solutions and technical support, we provide end-to-end services for reliability and performance.

Integrated AV Services

Technology designed for hospitality and corporations – reliable, intuitive and built for live event environments to create exceptional guest experiences.
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Bastion Experiences Product Launch

The Ballroom, Ritz-Carlton Melbourne

Elevating a Luxury Automotive Launch Experience

The Challenge

Bastion Experiences needed to produce an exclusive launch for Ferrari’s SF90XX Stradale, timed with the Formula 1 Grand Prix and reflecting Ferrari’s prestige. The event would host 350 high-profile guests and required a sophisticated experience, seamless audiovisual delivery, and an impactful vehicle reveal.

Ferrari’s values of elegance, precision and performance had to be evident in both the event design and technical execution. The client needed a partner capable of delivering under tight deadlines, managing rigging limitations, and coordinating with other contractors.

The Solution

Microhire delivered full technical production for the event across four key areas:

Audio-Visual Integration

Controlled three large in-room LED screens for live camera feeds, video content and digital sketching displays.
Used wireless cameras and a Wacom sketchpad to enhance live audience engagement.

High-Impact Lighting

Installed 160+ lighting fixtures throughout entry, pre-function and ballroom areas.
Deployed custom gobos over key stages and used haze to add depth and drama to the vehicle reveal.

Stage and Presentation Design

Created custom black acrylic stages for presenters, performers, and the Ferrari itself.
Designed a discrete car ramp for the reveal, ensuring both safety and visual impact.

Expert Show Crew

Supplied a full team of experienced in-house professionals, including a show caller, technical director and AV technicians, to ensure everything ran precisely to cue.

The Results

A premium guest experience aligned with Ferrari’s global brand standards.
All technical elements were delivered flawlessly with no disruptions or missed cues.
The event received outstanding feedback from both the client and attendee

”Thanks to you and the team for a hugely successful evening by all accounts.
Kelly McCarthySenior Producer, Bastion Experiences

Need a production partner who understands the stakes of a premium event? We’re here to help you deliver every cue with confidence.

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Despite the last-minute changes, your team handled everything amazingly, quickly mobilising support, making up lost time, and providing a fantastic technician who adapted and gave great advice. A resolved issue sometimes leaves a better impression than a smooth run.
Dietitians Connection

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We couldn't be more thrilled with the AV services at our Sydney Awards24. The team delivered with professionalism, creativity, and attention to detail, bringing our vision to life, leaving a lasting impression, and reinforcing our partnership commitment.
Belle Property

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Thank you to the entire team for your incredible efforts in bringing the Tesla Megapack event to life. Your prompt actions, smooth delivery, and efficient packdown were greatly appreciated, and it was fantastic working with such a professional team throughout.
JCAU Events

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Thank you for your exceptional support in delivering our biggest ever Taste of Queensland Showcase at the Brisbane Royal ICC. Your expertise and dedication brought the event to life and made it a resounding success, and we truly appreciate the partnership.
Trade and Investment Queensland (TIC)

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We couldn’t be happier! Your level of service and flexibility was outstanding, and we loved working with a team that delivered such premium service. Your crew went above and beyond, stepping outside their role to help in other areas, which was truly exceptional.
Stella & Co Pty Ltd

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A huge thank you for your great work over the last few days. The event was a success as always thanks to our ongoing partnership, and we especially appreciated the flawless speakers prep and the team’s willingness to jump in, assist, and go above and beyond.
Terrapinn

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A big thank you to the entire team for an amazing event over the weekend. Everything ran smoothly and to plan, and our staff and clients are still buzzing from a great night. See you next time.
AT&L

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It was great to have the team back onsite for the Australian Open! The audio-visual services across all events ran incredibly well, with quick problem-solving and reliable support throughout. Thank you!
Tennis Australia

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Thank you for your exceptional assistance with our event. Your staff were wonderful, professional, and very friendly. We appreciate your hard work and look forward to continuing this fruitful partnership.
The University of Melbourne