Transforming a High-Profile Industry Lunch into a Bold and Immersive Brand Experience

The Challenge

Brisbane Advertising Association’s annual Christmas Lunch is a key event for media and marketing professionals. In 2018, the client aimed to refresh the format with a bold Christmas Fiesta theme and stronger sponsor presence.

Microhire brought the concept to life with vibrant AV, elevated staging, and dynamic lighting to support headline entertainment, including Australia’s top RNB DJ, delivering an experience that felt fresh, energetic, and on brand.

The Solution

Microhire worked closely with the client to deliver a cohesive and creative solution that touched every part of the event environment:

Vision and Sponsorship Integration
  • Replaced traditional vinyl sponsor banners with custom digital projections
  • Installed multiple projection screens throughout the space to maximise visibility
  • Extended visual branding into the pre-drinks area for a fully immersive effect
Intelligent Lighting Design
  • Designed a beamed tunnel over the central dancefloor using flown moving lights
  • Used gobos, colour washes, and pattern lighting on side walls and ceiling spaces
  • Added soft haze to enhance the beam effects and create atmospheric depth
Stage and Performer Reveal
  • Created a concealed entry point behind a draped backdrop for the DJ’s stage entrance
  • Backlit the artist with LED strip lights for a striking silhouette reveal
  • Positioned intelligent lighting across the rear stage wall for maximum audience impact
Audio Coverage and Balance
  • Delivered full surround sound coverage across the main room and pre-drinks zone
  • Carefully tuned the system for both high-energy music and sponsor video playback
  • Ensured even audio distribution so every guest experienced consistent sound

The Results

  • A unique and fully themed AV environment that brought the Christmas Fiesta to life
  • Strong sponsor visibility achieved through digital integration and multi-zone projection
  • A memorable DJ entrance and entertainment experience that matched the event’s energy
  • Outstanding feedback from guests and client teams on the creativity and execution

Planning a themed celebration or corporate event that needs to stand out? Microhire brings your vision to life with creativity, precision, and full-service technical support.