Delivering a Full-Scale Product Activation for Hastings Deering

The Challenge

Hastings Deering hosted its customer conference at Brisbane’s Royal International Convention Centre, featuring keynote sessions, equipment displays and an outdoor evening event.

Microhire was engaged to deliver full production across two key areas: a high-impact plenary stage and a custom outdoor activation. The objective was to maintain consistent quality and seamless execution across both spaces.

The Solution

Microhire provided end-to-end technical production across all elements, including:

Plenary AV and Stage Design
  • Installed a 20-metre screen with three 20,000-lumen Christie projectors and two 10,000-lumen delay projectors
  • Provided full presenter support with foldback monitors and content playback
  • Managed all vision mixing for video, slides, and camera feeds
Lighting and Visual Impact
  • Delivered lighting for the indoor stage and outdoor plaza
  • Coordinated a lighting show to enhance the evening entertainment
Outdoor LED Display
  • Supplied a 5mm outdoor-rated LED wall for high-visibility content playback
Audio and Rigging
  • Developed tailored audio solutions for both indoor and outdoor spaces
  • Managed all rigging and draping across the venue
Production Support
  • Provided complete technical services for setup, rehearsals, live operation, and pack-down
  • Assigned a dedicated production team across both areas to ensure consistency

The Results

  • Delivered a fully integrated production across indoor and outdoor environments
  • Created a cohesive brand experience aligned with CAT’s global identity
  • Supported a seamless event for attendees, presenters, and performers
  • Managed all technical aspects from pre-show to final pack-down

Planning a multi-space or mixed-format event? Microhire delivers scalable, consistent production experiences from conference halls to open-air stages.