Lighting Up the Launch of GWM’s New Hybrid Models

The Challenge

Destination Group needed full technical production for the launch of two new GWM Haval Hybrid models at Doltone House, Jones Bay Wharf.

The event had to be immersive, premium, and entertainment-ready, with sleek car presentation, standout lighting, and a flawless AV experience for over 300 guests, including live sets from A-list entertainment acts such as Sneaky Sound System.

Tight timelines, custom staging for two vehicles, and coordination across multiple creative and technical elements made precision essential.

The Solution

Microhire delivered full technical execution across vision, audio, lighting, and staging, ensuring every moment landed with impact.

Vision
  • 10m LED wall using Microhires 2.6mm panels, with two large LED wings
  • Custom content developed with the client for brand alignment
Audio
  • High-performance PA system
  • Tailored for live music acts and speeches
  • Close coordination with entertainment and agency teams
Lighting
  • Base rig: 48 moving wash and spot fixtures
  • Added pixel tubes along the outdoor walkway
  • Strip LEDs under the stage edge
  • Under-car uplighting for reveal moments
  • Smart movers were placed throughout the venue for dynamic visual focus
Staging
  • 10m x 4.5m custom stage built to support a two-tonne vehicle
  • Engineered to be sleek and structurally sound
Crew
  • In-house team led by technical director
  • Dedicated operators across all disciplines
  • Full install, show delivery, and packdown on a tight schedule

The Results

  • Striking event execution that matched the creative vision
  • Seamless integration of technical, entertainment, and brand elements
  • Positive feedback from agency and venue teams
  • Reinforced Microhire’s ability to elevate launch experiences through precision AV delivery

Thank you for making the GWM Launch such a great success! We've had so much great feedback from guests and the client, and we couldn't have done it without your input. The AV looked spectacular and thank you for making sure the performers had everything they needed.

Joanie LevequeDestination Group

Need a production partner who can manage tight timelines and exceed expectations? Let Microhire help you overcome complexity and deliver a world-class experience.