Bringing Game Day to Life with Stadium-Scale AV and Production

The Challenge

Microhire was engaged for a second consecutive year to deliver full technical and creative production for North Melbourne Football Club’s Grand Final Breakfast, held on the stadium surface at Etihad Stadium.

As a live broadcast event on Fox Footy with an in-person audience of 3,500, the brief required a high-impact, broadcast-ready setup that balanced event atmosphere with production precision.

The Solution

Microhire delivered complete production services, including:

  • Staging and Visuals
    • Designed the main stage and overall room concept
    • Installed a 20×5 metre wide screen and two additional displays using four 16:9 projection surfaces
    • Created an inflatable entrance feature for visual impact and guest arrival
  • Audio and Lighting
    • Delivered full audio coverage, including for an acoustic performance
    • Designed and installed lighting to suit both live and televised elements
    • Managed all rigging for lighting, audio, video and draping
  • Production and Styling
    • Provided complete technical and creative production management
    • Assisted with screen content integration
    • Draped the stadium function area to create a polished and controlled environment

The Results

  • Successfully supported a live televised event with seamless technical execution
  • Delivered an elevated audience experience for 3,500 guests on Grand Final day
  • Strengthened an ongoing partnership with North Melbourne Football Club through consistent performance

Need a production partner with experience delivering broadcast-level live events? We combine creativity and control to deliver with confidence.